Wednesday, March 31, 2004
Starbucks is opening coffee shops at the rate of about 3 1/2 a day worldwide, and that figure could increase, chief executive Orin Smith told shareholders at the company's annual meeting Tuesday.They aren't already aggressive? You can stand in Dupont Circle and be within view of at least four Starbucks. I guess the line that sums it up best is the one that ends the article: "Recounting the changes in his 22 years with the company, [longtime Starbucks employee Tom] Walters said: 'I just can't believe there are so many Starbucks stores.'"
The long-term plan is to have about 25,000 stores worldwide -- more than triple the nearly 8,000 stores the coffee retailer has right now. And even that amount seems a little "light," according to Starbucks chairman Howard Schultz.
To accommodate those plans, the company, which already employs more than 80,000 people, is hiring 250 people a day, the executives told a packed house of thousands of shareholders.
I don't begrudge the chain its success; I've been known to enjoy more than a few skim chai lattes and/or espressos, but they are overreaching a bit in trying to block Star Bock beer [ Language Log | NPR | Ones and Zeros ].
The other question is has Starbucks gone after Dark Star Brewing Co. in England? I get ghits for the company and its pub, The Evening Star, when googling "starbock," but there's no mention of the bock on the Dark Star website and it takes a bit of poking through to the tasting notes page at the pub to find mention of it.
© 2003–2010 T. Carter Ross